RevTrax
RevTrax is a cloud software platform that enables marketers to host, deliver and track customized digital coupons and promotions within its own brand environment. RevTracks works with 100+ brands and retailers, including Campbells, Clorox, Kimberly Clark, Bayer, Pfizer, Staples, Sherwin-Williams, Sears, Dannon and many others.
Investment Details
Select Industry Investments
Pypestream
- Invested
- March 2025
- Status
- Active
- Industry
- Software & IT
- Region
- North America
- Business Unit
- Riverside Acceleration Capital
- Strategy
- Flexible Capital
Platform software for customer engagement
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Lexipol (I)
- Invested
- August 2014
- Status
- Exited
- Industry
- Education & Training, Software & IT
- Region
- North America
- Business Unit
- Riverside Micro-Cap
- Strategy
- Private Equity
Provider of policy, training, wellness support and resources for first responders and local government leaders.
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Spirion
- Invested
- April 2018
- Status
- Exited
- Industry
- Software & IT
- Region
- North America
- Business Unit
- Riverside Micro-Cap
- Strategy
- Private Equity
Provider of enterprise data management software
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Spectrio
- Invested
- October 2014
- Status
- Exited
- Industry
- Business Services, Software & IT
- Region
- North America
- Business Unit
- Riverside Capital Appreciation
- Strategy
- Private Equity
Provider of on-hold messaging and digital signage managed services
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Aptivio
- Invested
- December 2022
- Status
- Active
- Industry
- Software & IT
- Region
- North America
- Business Unit
- Riverside Acceleration Capital
- Strategy
- Flexible Capital
Developer of a market monitoring platform designed to detect hidden revenue opportunities
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WhatCounts
- Invested
- May 2010
- Status
- Exited
- Industry
- Business Services, Software & IT
- Region
- North America
- Business Unit
- Riverside Micro-Cap
- Strategy
- Private Equity
Provider of e-mail marketing and other electronic marketing services
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